Top Performing Listings (Based on Revenue Potential)
| Listing Name | Revenue Potential | Revenue | Occupancy | Daily Rate |
| Domo Kafen | $62.8k | $54.2k | 100% | $177.3 |
| Domo Deluxe Kafen | $67.1k | $34k | 98% | $187.9 |
| Domo Suite Kafen | $65.5k | $41k | 99% | $186.2 |
| Igloo Suite 5 | $48.6k | $46.4k | 93% | $159 |
| Tiny House Kafen | $50.5k | $28.7k | 100% | $138.8 |
• Observation: The “Kafen” properties (Domo, Domo Deluxe, Domo Suite, Tiny House) are clearly the top performers in terms of Revenue Potential and Occupancy (all near 100%). This suggests these specific properties or their location/amenities are highly successful.
Lowest Performing Listings (Based on Occupancy)
| Listing Name | Revenue Potential | Revenue | Occupancy | Daily Rate |
| Domo Diamante Blanco… | $18.8k | $17.3k | 28% | $184.6 |
| Domo Athens | $27.6k | $8.3k | 30% | $145.4 |
| Villa Montana Red Diamond Dome | $16.9k | $15.5k | 25% | $187.1 |
| A magical spot in the middle… | $8.1k | $7.9k | 14% | $161.7 |
• Observation:: These properties, particularly those with very low occupancy (14% – 30%), are significantly dragging down the overall revenue and are likely located outside the primary high-demand area (Santa Ana) or have specific issues (e.g., in Sonsonate and Chalatenango, which appear to have lower average performance).
Average Daily Rate (ADR) Analysis
| ADR Range | Listings Example |
| Highest ADR ($\$184 – \$188$) | Domo Deluxe Kafen ($187.9), Villa Montana Red Diamond Dome ($187.1), Domo Suite Kafen ($186.2), Domo Diamante Blanco… ($184.6) |
| Mid-Range ADR ($\$150 – \$177$) | Domo Kafen ($177.3), Igloo Suite 5 ($159), Igloo Suite 6 ($157.2), Igloo Suite 3 ($150.7) |
| Lowest ADR ($\$116 – \$145$) | Igloo Deluxe 3 ($120.3), Igloo Deluxe 2 ($131.2), Tiny House Kafen ($138.8), Domo Athens ($145.4) |
• Observation: ADR is not directly correlated with high occupancy. The highest-occupancy listings (“Kafen” properties) maintain a strong ADR, but some very low-occupancy listings (e.g., Villa Montana Red Diamond Dome, Domo Diamante Blanco) also command a high rate, suggesting they are priced for a specific market even if they aren’t achieving consistent bookings.
Key Takeaways for Strategy
- High-Performance Benchmark: The “Kafen” properties set the standard. Your strategy should aim to understand what makes them achieve near-perfect occupancy and strong revenue potential. It could be location, specific amenities (hot tubs, views), or branding.
- Occupancy vs. Revenue Potential: Note the difference between Revenue Potential (the maximum possible) and actual Revenue. For example, Domo Deluxe Kafen has the highest potential ($67.1k) but achieved only $34k because its Daily Rate is high, but the overall revenue realized is lower than Domo Kafen ($54.2k) or Igloo Suite 5 ($46.4k). This suggests a potential strategy choice between maximizing rate (higher potential) or maximizing occupancy (higher realized revenue).
- Pricing for Demand: The mid-range Igloo Suites (e.g., Suite 2, 3, 6) have moderate occupancy (57%-62%) and daily rates in the $150 range. This is a common operational performance level for properties with decent but not exceptional demand.
- Low Performers: The listings with high Daily Rates but very low Occupancy (e.g., Domo Diamante Blanco, Villa Montana Red Diamond Dome) might indicate an opportunity to capture their lost revenue by offering a comparable experience at a slightly lower, more competitive rate.